Reading Blogg 2: Jet Blue and Energizing the Groundswell

When energizing the groundswell we are talking about what is it that turns an average person like me and you into a walking advertisement for a company or a product. Well the answer is simple we turn into these lean mean advertising machines when we get exactly what it is that we want. Companies do this by listening to our concerns and suggestions and in turn improving their current products or methods based on such suggestions. In chapter 7 the groundswell discusses the third level of groundswell thinking, which is energizing. This is done by word of mouth, hence the walking advertisement, which is successful as an energizer because of 3 things: 1) its believable, 2) its self-reinforcing, and 3) its's self spreading. Pretty much who ever is telling you there experience is not being paid to, which means they are being honest and sincere. People most often believe other people before they believe media.

With sights like yelp and search engines like google word of mouth is a phenomenon that is occurring on a daily basis more and more online

In this internet world of word of mouth there are three key players according to the groundswell, which are creators, critics, and spectators. Creators make up 1/4 of internet users and are those who are blogg, create websites, and upload videos. These people are often addressing an issue, introducing a product, and etc. Those who comment on such posts are critics and make u 1/3 of internet users. And the rest who just watch are known as spectators.

JetBlue As A Word of Mouth Social Media Example

Here is my take on JetBlue: Personally I love JetBlue! They try to make your travels quick possible and hassle free. No baggage fees for the first bag checked in which is something that no other airline is currently doing. They also provide good sized snack and decent beverages, not to mention the dunkin donuts brand coffee on borad. I agree with this guy!

Going to and from Puerto Rico can be a hassle especially in the winter and during hurricane season, many flights have are always canceled. This has happened to me multiple times and not once have I been left stranded in the airport. Jetblue has always paid for my transportation to and from my home, and accommodated me in a hotel when I am not home in the U.S., and two and a half hours away from my hometown waiting for my flight in the San Juan airport. Aren't you already falling in love with them?

But don't take it just from me. Here is what another person said about them on Yelp:

"The phrase "If you love it so much, why don't you marry it?" applies here. 

See, JetBlue is like your dream soulmate. 
Clean. (I've never been on a flight and seen trash, hair balls, or any other gross item.) 
Comforting. (Leather seats? Yes, please.)
Stylish. (JetBlue's graphic design team is astounding. Making flying look trendy and--dare I say it?--enjoyable.) 
Attentive. ("Cold? Let me let the captain know." "More water? Here ya go!" "Does your pup want a biscuit?")
Forgiving. (Like when you bring two surfboards in one bag, technically against their policy, and they only charge you for one anyway.)
Thoughtful. (Like when you're exhausted and they find you the one row onboard that has no one else in it so you can stretch out and sleep)
Entertaining. (Satellite TV and XM radio have been standard on JetBlue for some time now, and they've just added free inflight wifi to their list of amenities) 
Giving. (Did I mention the satellite TV, radio and WiFi were all FREE? Oh, as are the endless drinks (they give you a WHOLE CAN of soda unlike some airlines), snacks (animal crackers? Sweet potato chips? Love.), and bottled water to keep you hydrated.) 
Animal lover. (Flying with my dog can be a pain (understatement). He's moody. He doesn't sit still. He has anxiety issues. Oh, and on most airlines, he costs more than my seat. Not so on JetBlue. With one of the cheapest per fares, not only does he fly cheaper, but HE gets me TrueBlue points.)  
Flexible and understanding. (Like when I forget to book my dog's spot on the flight and they fill up (a maximum of 3 animals are allowed on a flight, that's an FAA rule). I'm thinking "Crappppp," and they say, "No problem, can you fly out the next day? We'll book him and rebook you free of charge for the trouble." Whaaaaa? Yessssss) 
Funny. (Multiple captains have actually made me laugh out loud with their in-cabin speeches.) 

Now, JetBlue. All I ask is, please, please, take over the world (and expand service out of the Houston area (to Ft Myers in specific) so my parents/siblings can experience what I've talked about ad nauseum for years)."

Now you must love them :)